Premium

Luxury Pre-Roll Packaging

At the top of the menu, packaging is doing the pricing work. A customer deciding between a $15 pre-roll and a $45 one is reading the box before they read the label. Luxury pre-roll packaging is the format range for brands positioned above the shelf average.

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What reads as premium

Luxury pre-roll packaging, by element

Rigid board
Board

Rigid board

Greyboard wrapped in printed paper. The weight in the hand does most of the work.

  • BoardGreyboard, paper wrapped
  • FeelHeavy, solid
Finish and closure
Finish

Finish and closure

Soft-touch lamination, spot UV, foil stamping and blind embossing. Magnetic flaps and ribbon pulls, with CR mechanisms integrated where required.

  • FinishSoft-touch, spot UV, foil, emboss
  • ClosureMagnetic, ribbon, CR integrated
Interior
Interior

Interior

Moulded pulp or flocked inserts so the reveal is considered rather than loose.

  • InsertMoulded pulp or flocked

The trade-off, stated plainly

Rigid boxes cost more per unit and take longer to produce than folding cartons. They make sense when your retail price supports it. If margin is tight, a well-printed folding carton with soft-touch lamination gets you most of the perceived value at a fraction of the cost. We will quote both. See custom pre-roll packaging for the bespoke route and pre-roll packaging for the full range.

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Positioning above the shelf average?

Rigid and folding carton quoted side by side, within two business days.

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